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Mobile Advertising Facts
  • Mobile advertising can be the most effective and efficient form of advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of advertising. (OAAA)


  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers. (OAAA)


  • The average American has traveled 302 miles in the past 7 days. One vehicle wrap can generate between 40,000 - 70,000 impressions daily. (OAAA)


  • Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.


  • 98% of in-car audiences indicated they noticed truck-side ads. (American Advertising Association)


  • 97% recall of the advertising message. (RYP & Becker Group)


  • 91% of target audiences notices both graphics and text. (American Trucking Association and 3M)


  • According to the Transportation Advertising Council, vehicle advertising generates between 40,000 – 70,000 daily vehicular impressions.


  • Mobile advertising generates 2.5 times more attention than a static billboard. (Perception Research)


  • Mobile billboard displays boost name recognition 15 times greater than any other form of advertising. (Product Acceptance and Research Inc)


  • It is estimated that one mobile billboard truck can make over 1,500,000 million impressions per month when targeting a DMA (Designated Marketing Area) of more than 5 million people.(Simmons Market Research)




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