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Mobile advertising can be the
most effective and efficient form of advertising, reaching more consumers at a
lower Cost Per Thousand Impressions (CPM) than any other form of advertising.
(OAAA)
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More than 95% of Americans are
reached by media targeting vehicle drivers and
passengers. (OAAA)
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The average American has
traveled 302 miles in the past 7 days. One vehicle wrap can generate between
40,000 - 70,000 impressions daily. (OAAA)
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Federal Highway Administration
study forecasts a sharp increase in the amount of time spent in personal
vehicles and the number of trips per household.
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98% of in-car audiences indicated they noticed truck-side ads.
(American Advertising Association)
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97% recall of the advertising message.
(RYP & Becker Group)
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91% of target audiences notices
both graphics and text. (American Trucking Association
and 3M)
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According to the Transportation Advertising Council, vehicle advertising generates
between 40,000 – 70,000 daily vehicular impressions.
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Mobile advertising generates 2.5 times more attention than a static billboard.
(Perception Research)
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Mobile billboard displays boost name recognition 15 times greater than any other form
of advertising. (Product Acceptance and Research Inc)
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It is estimated that one mobile billboard truck can make over 1,500,000 million
impressions per month when targeting a DMA (Designated Marketing Area) of more
than 5 million people.(Simmons
Market Research)
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